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Why everyone from OpenAI to SpaceX is building their own chips (and turning up the heat on Nvidia)

By Theresa Loconsolo

Nvidia has dominated the AI chip market for years, but the era of total dependence might be ending.   OpenAI just shared its plans to spice things up with Jalapeño, its custom inference chip built with Broadcom, joining Googl...

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OpenAI

Company • Est. 2015

OpenAI is an American artificial intelligence (AI) research organization headquartered in San Francisco, consisting of OpenAI Group PBC, a for-profit public benefit corporation (PBC), partially controlled by OpenAI Foundation, a nonprofit. OpenAI develops generative AI models, particularly the GPT series of large language models. Its release of ChatGPT in November 2022 has been credited with catalyzing the AI boom, and widespread interest in generative AI.

NVIDIA

Company • Est. 1993

Nvidia Corporation is an American multinational technology company headquartered in Santa Clara, California. The company develops graphics processing units (GPUs), systems on chips (SoCs), and application programming interfaces (APIs) for data science, high-performance computing, artificial intelligence (AI), and mobile and automotive applications. Founded in 1993 by Jensen Huang, Chris Malachowsky, and Curtis Priem, Nvidia has been widely described as a Big Tech company.

Google

Company • Est. 1998

Google LLC is an American multinational technology corporation focused on information technology, online advertising, search engine technology, email, cloud computing, software, quantum computing, e-commerce, consumer electronics, and artificial intelligence (AI). It has been referred to as "the most powerful company in the world" by the BBC, and is one of the world's most valuable brands. Google's parent company Alphabet Inc. has been described as a Big Tech company.

Apple

Company • Est. 1976

An apple is the round, edible fruit of an apple tree. Fruit trees of the orchard or domestic apple, the most widely grown in the genus, are cultivated worldwide. The tree originated in Central Asia, where its wild ancestor, Malus sieversii, is still found. Apples have been grown for thousands of years in Eurasia before they were introduced to North America by European colonists. Apples have cultural significance in many mythologies and religions.