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Nvidia’s AI advantage is moving beyond the GPU

By Russell Brandom Saturday, August 29, 2026 at 01:00 PM

The new generation of data center systems is increasing efficiency with smarter traffic control instead of just more processor cycles.

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NVIDIA

Company • Est. 1993

Nvidia Corporation is an American multinational technology company headquartered in Santa Clara, California. The company develops graphics processing units (GPUs), systems on chips (SoCs), and application programming interfaces (APIs) for data science, high-performance computing, artificial intelligence (AI), and mobile and automotive applications. Founded in 1993 by Jensen Huang, Chris Malachowsky, and Curtis Priem, Nvidia has been widely described as a Big Tech company.